Morton Waters is a content marketing and PR agency, creating leads that will bring growth.Operating in B2B sectors like security, construction and professional services, our clients are specialists in keeping their customers safe, productive and compliant. Our content takes their technical, expert knowledge and makes it engaging to attract more new customers and retain existing ones.
There are no 'off the shelf' options with us. We treat companies with the individual approach they need.
We work best with clients who want a true partnership. We can wear ‘challenger’, ‘innovator’ and ‘encourager’ hats with equal ease, always with the intention of getting the best work done for your company.
We like to feel that we’re doing a good job and the best route to that is to make our clients happy. We review our work to constantly improve, learn new skills to keep innovating, build good relationships based on understanding and get involved in your business. These are just some of the reasons we’ve been awarded an excellent rating on The Drum’s Recommended Agency Register.
We don’t want to stand on the sidelines – we are proactive and interested in what will make your company more successful, and how marketing communications can help you achieve that.
As an agency, we have each other’s backs, and we’ll do the same for you if you work with us.
…what you get with our work is tailored campaigns with evidence based actions to achieve your objectives
…we protect your reputation with our experience and commercial understanding
…we love a plan! Leaving nothing to chance, we hit our deadlines and our deliverables
… our clients do great things to improve people’s lives and that sparks us to do great things too
We approach our work professionally but we do like a laugh – work should be as fun as it is challenging.
We are pretty keen on fun outside of work, if you saw our CVs you’d see some pretty extreme hobbies listed under ‘other information’.
When you’re from an engineering background, social media may not feel like your natural environment, and the idea of spending a lot of time there maybe doesn’t seem like a good use of your time. So, you may have a degree of scepticism about whether or not it’s worth the effort and investment. Tl;dr –[…]
How can you create content that will result in action if you don’t understand your target customer’s thought process? Or, more specifically, how can you avoid the content you create being so boringly generic that it just whooshes past the ears of your intended audience? In this ebook we provide you with a step-by-step process[…]
Charlotte was recently interviewed by the editor of International Security Journal, discussing how B2B marketers can adapt their plans to retain awareness now that exhibitions and other face-to-face events have been postponed. The original article featured on page 70 of the April issue. But we’ve also featured it below… Many of us have exhibitions as[…]
If you’re still working, or still classed as ‘working’ but seeing a drop in required activities through reduced customers, projects on hold, new business on hold etc etc, then we’ve got some guidance on how to use this freed-up time to whip your marketing into shape. We’ve seen the news, and it’s great to see[…]
How do you continue to create content for clients who have an established core product range and sector? When content isn’t simply driven by news, you need to be even more creative. Integrated Design Limited, manufacturers of Fastlane turnstiles, is our longest standing client. They were one of the first to come on board when[…]
Recently I attended a webinar by LinkedIn titled: Mastering LinkedIn’s targeting capabilities. As the buyer’s journey becomes increasingly saturated with cultivated content to keep you engaged, the use of webinars is a core component of a marketer’s arsenal. But, as technology improves and trends change, what is a webinar at this point? Let’s start with[…]
We’ve enjoyed a pretty busy time over the past few months, welcoming a number of new clients to our roster, including: Flowrite, the UK’s leading national refrigeration and air conditioning specialists, and Blue Rocket Accounting, a Kent based accountancy firm with a difference. We’re working with Flowrite on a PR and social media campaign as[…]
Influencer marketing is a phrase that’s been bandied around for a couple of years now, rising in popularity. In fact, according to Influencer Marketing Hub, there has been an incredible 1,500% increase in searches for “influencer marketing” over the past three years. However, along with the rise in influencers has come the rise in scepticism,[…]
Want to become more visible but don’t have immediate access to a large audience? The learnings from this case study should help….. We’ve been working on a project with web development agency, 56 Degrees, since January this year, initially looking at web content for their own forthcoming website refresh, and subsequently have been creating and[…]
You might think that advertising on Twitter is only for big established companies, but did you know that 63% of users follow small businesses. Twitter ads are applicable whether you’re a small upstart or a large global company. If you’re just starting to engage with Twitter ads, then this is the right place for you.[…]
At our recent Security Sessions meeting, Stuart Mayell talked to us all about how creativity isn’t for the few but is, in fact, a skill that is open to all. It’s about how we perceive ‘creativity’ and whether we can open ourselves up to the potential that creativity really is problem solving – something we[…]
B2B content shouldn’t be Boring2Boring We’ve had many people ask us whether we find writing B2B content dull. If you ask our team, it’s a resounding NO. In fact, we love creating content for our B2B clients, helping them to find a voice that educates their audiences on often complex topics in a compelling[…]
It’s been a pretty busy six months or so, with some milestones achieved for us ….. UK’s Top 100 B2B consultancies We were pretty chuffed to make it into the Top 100 from B2B Marketing, coming in at 92 and being the best performing agency of our size. That’s not bad for a company that’s not even 3[…]
How much does your employer know about your family life? Not really meaning the nitty gritty of family relationships but more about when sports days happen, or big weekenders, or doctors’ appointments. Are you open and upfront about how you spend your time, or do you feel the need to keep the two very separate[…]
Due to rapid growth, we are looking for digital marketers at a number of levels to join us in delivering exceptional B2B PR and content campaigns. We will expect you to be literate, detail focused and interested in digital marketing, but also to be fun and personable. As the company is still in growth, there[…]
Tunbridge Wells based marketing agency Pea Consulting got in touch to see if we could update their website quickly and affordably. Their existing site had been associated to an agency that was no longer in business, so the site had vanished. A holding page had been quickly put up but there was a real need[…]
EXPO 2020 in Dubai presents a highly valuable opportunity for Electrosonic, a global audio-visual design, installation and service contractor with a UK head office in the South East. Electrosonic knew they were in a strong position to bring the pavilion designers’ visions to life as they have over 50 years of experience of creating lasting[…]
For some of our clients, we’ve been creating monthly content for many years. In some instances, you might wonder whether you’d run out of things to say but, the truth is, we really find that the longer we work with clients the more easily ideas come. You’ll find a lot of agencies saying that B2B[…]
With direct access to your client base and other influencers readily available through LinkedIn, Twitter and other social media channels, there’s more reason than ever before to get involved, so how do you go about it without exposing the company or its employees to problems? ‘Social Selling’ is fast becoming a necessity for all businesses[…]
We recently undertook a project for Integrated Design Limited so that their sales team could tap into the opportunities offered by LinkedIn, opening up sales conversations and driving more web traffic. This has resulted in a 325% increase in traffic coming to the company’s website from LinkedIn, showing that there are tangible benefits to giving[…]
Integrated Design Ltd design and manufacture the world-leading entrance control products, Fastlane turnstiles and Door Detective. As a brand at the forefront of their industry, they recognised the role a new website could play in reflecting the continuing growth of the company as well as the sense of style that has been one of the[…]
Celebrating new client wins We’re pleased to announce that we have been appointed by ITM Monitoring and Oprema to provide content strategy, creation of ongoing content and digital marketing activities. A well-respected name in the geotechnical and structural monitoring industry, ITM Monitoring combines more than 20 years’ experience in the design, installation and data provision[…]
As a manufacturer or supplier of products for construction projects, specifiers are a critical audience for you as they are essentially the gatekeepers for what makes it onto the order sheet. Building a good relationship should be a specific objective of your marketing campaign, and this goes beyond just bombarding people with information you think[…]
We regularly attend Pure B2B meetings, a mastermind group where business leaders share business experience and wisdom, helping each other overcome challenges and make important decisions. At one of these, I met Alison Cole of Graham Watt & Co LLP in Sevenoaks, a trade mark attorney who advises clients on how to protect and exploit[…]
Compliance with data protection legislation is a hot topic at the moment, so we are pleased to be working with Sytorus, a recognised leader in pragmatic Data Protection deployment, on a digital marketing campaign aimed at raising their brand awareness, driving social followers and increasing web traffic. We initially worked with Sytorus to publicise their[…]
We wanted to work with the Suzy Lamplugh Trust after noticing that there were opportunities to improve on the media and public interest in National Stalking Awareness Week. Charlotte had worked with them previously, when she was working on Anadin, and both of us have had some personal experiences to draw on. When we got[…]
Creating content can have many benefits for your brand. When we talk about content this could be blog posts, whitepapers, videos, imagery, even quizzes. But the key element is that it is strategically driven to deliver your objectives. We’re not talking about just filling up the white space, but content that is created specifically to[…]
You’ve probably heard us say this before, but we believe in teamwork with our clients, between ourselves and with other talented specialists with complementary skills. We like to work with a number of partners who provide really in-depth knowledge that is of value to our clients. We’d like to introduce you to Jade Pluck, just one[…]
Well we got dolled up, drove to Maidstone and braced ourselves for a night of clapping for all the amazing women that were representing some fantastic companies across Kent, putting on brave faces. So you can imagine our surprise when we were awarded Runners-Up in the Marketing and PR category for Kent Women In Business![…]
PR and social media campaign with Suzy Lamplugh Trust for National Stalking Awareness Week 2017. We are delighted to be working with Suzy Lamplugh Trust to raise awareness of the threat presented by stalking for the 2017 campaign, which runs from 24th to 28th April. This will be the sixth year of the annual stalking[…]
Marketing is about more than getting people’s attention. It’s about getting the right people’s attention. Or at least that’s at the core of how we interpret it. To us, marketing isn’t a vanity activity that you do to see yourselves on the front page. It has many potential outcomes and front page coverage might be[…]
A marketing partner that is… Obviously a GSOH is a given, but you should also want a marketing partner that understands your business goals and designs an effective marketing strategy that will deliver on these objectives. But how can you decide whether you need marketing support? How do you know whether your current marketing efforts[…]
We’re delighted to share that we’ve been shortlisted in the PR and Marketing category for the Kent Women in Business Awards. Being shortlisted in this category having only established Morton Waters in the middle of last year is incredibly exciting for us, especially as entries are dependent on a nomination. We formed Morton Waters in[…]
Having admired their work for a while, it was a real joy when we were invited by Yoyo Design to provide content support for their work on a new project win. With their work for the RNLI justifiably attracting significant attention, Yoyo were tasked with helping another major UK charity to redesign their homepage to[…]
There was a very interesting programme on Radio Four over the Christmas break about the different approaches to internal communications over the years. I was struck by the statistic from Stanford Business School that people who find what they do meaningful are three times more likely to stay with their employer, and are 40% more[…]
We’re firm believers that the goal of B2B marketing should be to generate tangible leads, convert these leads into new customers, encourage these customers to become loyal supporters and ultimately drive business growth. To do this effectively sales and marketing need to be integrated, with both disciplines working closely to target prospective customers at various[…]
What a great start to the year! We’re pleased to announce that we have achieved a place on the Recommended Agency Register and come highly recommended. The Recommended Agency Register, or RAR, is an online directory of marketing agencies in the UK and agencies are only included on the Recommended Agency Register if they receive[…]
With IDL’s year round exhibition schedule, they can give out a huge number of 28 page brochures, and not every visitor wants to carry heavy brochures around with them all day, so IDL asked us to produce a mini brochure specifically to ease the situation. We were tasked with designing an eye-catching piece of collateral[…]
Earlier this week we were invited to feature on Uckfield FM. Being interviewed on the radio was a first for Charlotte and I, so we were both pretty excited about it…and a little nervous. Tony Williams, the weekday mornings presenter and interviewer, made us feel very at ease as we prepared to have a general[…]
Many people will begin 2017 by setting a new year’s resolution – a promise to undertake an action or actions for self-improvement. Personally, it’s not something I’ve ever done, but I do set them for my business! As people and businesses generally wind down a bit over the festive period, it’s a great time for[…]
Obviously we can wang on for hours about content marketing because it’s our thing – but it might not be yours, yet. If you’re just dipping your toe in the market, here are some pointers. 1. Who are you writing for? The answer is rarely ‘myself’ – or at least it should rarely be. It’s[…]
We are delighted to announce that we have recently been appointed by Integrated Design Limited to provide them with ongoing content and digital marketing activities globally. A well-established name in the security industry, Integrated Design Limited leads the way in design and manufacture of elegant and intelligent entrance control security products. The Fastlane Turnstiles range[…]
Book onto one of our masterclasses in November to learn how Working in partnership with WayfinderWoman, we’re running a business masterclass to help female entrepreneurs in the Wealden area find customers. We’ll cover topics including how to know what your brand is and who it appeals to, how to identify and locate your customers, how[…]
Exhibition stands can comprise a significant proportion of your marketing budget, especially when you factor in the staff needed to be there to man them. So often, companies invest in a stand and then wait passively during the exhibition for interested parties to come to them. Wouldn’t you rather take steps to work your way[…]
We recently had the opportunity to hear Penina Shepherd, Founder and Director of Acumen Business Law, speak at the WayFinder Woman Conference and share her top business tips. Having started out on our own as Freelance Communications Consultants, hearing Penina talk about her experience of going from zero clients to now leading one of the[…]
“The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” Mark Zuckerberg, Facebook Co-Founder Sometimes you just need to be a bit brave, but that’s always easier said than done. There’s always a bit of concern about the naysayers,[…]
We’re very excited to welcome you to our new website and blog. After a couple of months of planning, we are also delighted to introduce you to Morton Waters. Here’s a little bit about us… Founded by Charlotte Waters and Michelle Morton, we’re a collection of B2B brand communications specialists, each with individual skills. We believe in teamwork –[…]