B2B social media

Is social media worth it for b2b?

When you’re from an engineering background, social media may not feel like your natural environment, and the idea of spending a lot of time there maybe doesn’t seem like a good use of your time. So, you may have a degree of scepticism about whether or not it’s worth the effort and investment. Tl;dr –[…]

B2B customer persona ebook

B2B customer persona creation

How can you create content that will result in action if you don’t understand your target customer’s thought process? Or, more specifically, how can you avoid the content you create being so boringly generic that it just whooshes past the ears of your intended audience? In this ebook we provide you with a step-by-step process[…]

Creating B2B Content Long Term

Keep on keeping on

How do you continue to create content for clients who have an established core product range and sector? When content isn’t simply driven by news, you need to be even more creative. Integrated Design Limited, manufacturers of Fastlane turnstiles, is our longest standing client. They were one of the first to come on board when[…]

Microphone Child Screaming in Studio

Webinars and how not to do them

Recently I attended a webinar by LinkedIn titled: Mastering LinkedIn’s targeting capabilities. As the buyer’s journey becomes increasingly saturated with cultivated content to keep you engaged, the use of webinars is a core component of a marketer’s arsenal. But, as technology improves and trends change, what is a webinar at this point? Let’s start with[…]

Boy reach to the sky

Celebrating new client wins – multi-channel B2B marketing programme, and PR and social media

We’ve enjoyed a pretty busy time over the past few months, welcoming a number of new clients to our roster, including: Flowrite, the UK’s leading national refrigeration and air conditioning specialists, and Blue Rocket Accounting, a Kent based accountancy firm with a difference. We’re working with Flowrite on a PR and social media campaign as[…]

Case Study: 56 Degrees – web content and content marketing

Want to become more visible but don’t have immediate access to a large audience? The learnings from this case study should help….. We’ve been working on a project with web development agency, 56 Degrees, since January this year, initially looking at web content for their own forthcoming website refresh, and subsequently have been creating and[…]

Change Neon Sign

A few changes

It’s been a pretty busy six months or so, with some milestones achieved for us …..   UK’s Top 100 B2B consultancies We were pretty chuffed to make it into the Top 100 from B2B Marketing, coming in at 92 and being the best performing agency of our size. That’s not bad for a company that’s not even 3[…]

Secret in Office

Is your home life your dirty secret?

How much does your employer know about your family life? Not really meaning the nitty gritty of family relationships but more about when sports days happen, or big weekenders, or doctors’ appointments. Are you open and upfront about how you spend your time, or do you feel the need to keep the two very separate[…]

Morton Waters recruiting

We’re recruiting!

Due to rapid growth, we are looking for digital marketers at a number of levels to join us in delivering exceptional B2B PR and content campaigns. We will expect you to be literate, detail focused and interested in digital marketing, but also to be fun and personable. As the company is still in growth, there[…]

Introducing Morton Waters!

We’re very excited to welcome you to our new website and blog. After a couple of months of planning, we are also delighted to introduce you to Morton Waters. Here’s a little bit about us… Founded by Charlotte Waters and Michelle Morton, we’re a collection of B2B brand communications specialists, each with individual skills. We believe in teamwork –[…]