Microphone Child Screaming in Studio

Webinars and how not to do them

Recently I attended a webinar by LinkedIn titled: Mastering LinkedIn’s targeting capabilities. As the buyer’s journey becomes increasingly saturated with cultivated content to keep you engaged, the use of webinars has been a long-standing core component of a marketer’s arsenal. But as technology improves and trends change what is a webinar at this point? Let[…]

Boy reach to the sky

Celebrating new client wins

We’ve enjoyed a pretty busy time over the past few months, welcoming a number of new clients to our roster, including: Flowrite, the UK’s leading national refrigeration and air conditioning specialists, and Blue Rocket Accounting, a Kent based accountancy firm with a difference. We’re working with Flowrite on a PR and social media campaign as[…]

game figure pawn

Influencer marketing: the return of B2B media relations

Influencer marketing is a phrase that’s been bandied around for a couple of years now, rising in popularity. In fact, according to Influencer Marketing Hub, there has been an incredible 1,500% increase in searches for “influencer marketing” over the past three years. However, along with the rise in influencers has come the rise in scepticism,[…]

Case Study: 56 Degrees

Want to become more visible but don’t have immediate access to a large audience? The learnings from this case study should help….. We’ve been working on a project with web development agency, 56 Degrees, since January this year, initially looking at web content for their own forthcoming website refresh, and subsequently have been creating and[…]

Filament light bulb in the dark

Can you learn to be more creative?

At our recent Security Sessions meeting, Stuart Mayell talked to us all about how creativity isn’t for the few but is, in fact, a skill that is open to all. It’s about how we perceive ‘creativity’ and whether we can open ourselves up to the potential that creativity really is problem solving – something we[…]

Change Neon Sign

A few changes

It’s been a pretty busy six months or so, with some milestones achieved for us …..   UK’s Top 100 B2B consultancies We were pretty chuffed to make it into the Top 100 from B2B Marketing, coming in at 92 and being the best performing agency of our size. That’s not bad for a company that’s not even 3[…]

Secret in Office

Is your home life your dirty secret?

How much does your employer know about your family life? Not really meaning the nitty gritty of family relationships but more about when sports days happen, or big weekenders, or doctors’ appointments. Are you open and upfront about how you spend your time, or do you feel the need to keep the two very separate[…]

Morton Waters recruiting

We’re recruiting!

Due to rapid growth, we are looking for digital marketers at a number of levels to join us in delivering exceptional B2B PR and content campaigns. We will expect you to be literate, detail focused and interested in digital marketing, but also to be fun and personable. As the company is still in growth, there[…]

Want to find more customers?

Book onto one of our masterclasses in November to learn how Working in partnership with WayfinderWoman, we’re running a business masterclass to help female entrepreneurs in the Wealden area find customers. We’ll cover topics including how to know what your brand is and who it appeals to, how to identify and locate your customers, how[…]

Introducing Morton Waters!

We’re very excited to welcome you to our new website and blog. After a couple of months of planning, we are also delighted to introduce you to Morton Waters. Here’s a little bit about us… Founded by Charlotte Waters and Michelle Morton, we’re a collection of B2B brand communications specialists, each with individual skills. We believe in teamwork –[…]