digital marketing

Missing a trick with your salesforce?

With direct access to your client base and other influencers readily available through LinkedIn, Twitter and other social media channels, there’s more reason than ever before to get involved, so how do you go about it without exposing the company or its employees to problems?  ‘Social Selling’ is fast becoming a necessity for all businesses[…]

New year, new clients, new team member!

Celebrating new client wins We’re pleased to announce that we have been appointed by ITM Monitoring and Oprema to provide content strategy, creation of ongoing content and digital marketing activities. A well-respected name in the geotechnical and structural monitoring industry, ITM Monitoring combines more than 20 years’ experience in the design, installation and data provision[…]

Building good relationships with specifiers

As a manufacturer or supplier of products for construction projects, specifiers are a critical audience for you as they are essentially the gatekeepers for what makes it onto the order sheet.  Building a good relationship should be a specific objective of your marketing campaign, and this goes beyond just bombarding people with information you think[…]

Helping Sytorus to increase digital reach of Data Protection messages

Compliance with data protection legislation is a hot topic at the moment, so we are pleased to be working with Sytorus, a recognised leader in pragmatic Data Protection deployment, on a digital marketing campaign aimed at raising their brand awareness, driving social followers and increasing web traffic. We initially worked with Sytorus to publicise their[…]

Morton Waters shortlisted for Kent Women in Business Award

We’re delighted to share that we’ve been shortlisted in the PR and Marketing category for the Kent Women in Business Awards. Being shortlisted in this category having only established Morton Waters in the middle of last year is incredibly exciting for us, especially as entries are dependent on a nomination. We formed Morton Waters in[…]

Reduce employee costs with improved communications

There was a very interesting programme on Radio Four over the Christmas break about the different approaches to internal communications over the years.  I was struck by the statistic from Stanford Business School that people who find what they do meaningful are three times more likely to stay with their employer, and are 40% more[…]

How marketing can support the sales funnel

We’re firm believers that the goal of B2B marketing should be to generate tangible leads, convert these leads into new customers, encourage these customers to become loyal supporters and ultimately drive business growth. To do this effectively sales and marketing need to be integrated, with both disciplines working closely to target prospective customers at various[…]

HurRAR! We’re a Highly Recommended Agency

What a great start to the year! We’re pleased to announce that we have achieved a place on the Recommended Agency Register and come highly recommended. The Recommended Agency Register, or RAR, is an online directory of marketing agencies in the UK and agencies are only included on the Recommended Agency Register if they receive[…]

Project Overview – Fastlane Mini Brochure

With IDL’s year round exhibition schedule, they can give out a huge number of 28 page brochures, and not every visitor wants to carry heavy brochures around with them all day, so IDL asked us to produce a mini brochure specifically to ease the situation. We were tasked with designing an eye-catching piece of collateral[…]

New year, new marketing resolutions – 5 things to action in January

Many people will begin 2017 by setting a new year’s resolution – a promise to undertake an action or actions for self-improvement. Personally, it’s not something I’ve ever done, but I do set them for my business! As people and businesses generally wind down a bit over the festive period, it’s a great time for[…]