Book onto one of our masterclasses in November to learn how
Working in partnership with WayfinderWoman, we’re running a business masterclass to help female entrepreneurs in the Wealden area find customers. We’ll cover topics including how to know what your brand is and who it appeals to, how to identify and locate your customers, how to maximise your existing customers, how to find new sales channels, as well as how to market to existing and prospective customers on a budget.
The first ‘Finding Customers’ masterclass is in Uckfield on Wednesday 9 November, repeated in Hailsham on Friday 11 November. Both run from 9.30-11.00am and costs £10 per session. Places are limited and can be booked via Eventbrite or by emailing email@example.com or calling 0796 957 2964.
Our sessions in November are just a few in a series of business masterclasses run by WayfinderWoman, with the aim of providing extra support for Wealden’s business women.
Research by the Women’s Business Council has shown that the UK economy is missing out on more than 1.2 million new enterprises due to the untapped business potential of women*. The low-cost masterclasses run by WayfinderWoman are designed to offer support and help young start-up businesses thrive and compete with more established companies. Run in Uckfield and Hailsham every month, businesswomen will hear from experts within a particular area of business and then work together on their individual business growth.
Laura Murphy, chairwoman of the social enterprise WayfinderWoman said, “This is the second phase of a project part-funded by Wealden Strategic Partnership and supported by Wealden businesses Swindells and Dawson-Hart. The first phase helped women from Crowborough to Polegate develop their fledgling ideas and from that we’ve designed these masterclasses. We’re now opening the scheme to any woman who has started their business in the last two years. It’s a wonderful opportunity to hear from experts in finance, IT, marketing and other fields, as well as to nurture the mutual support necessary to overcome any issues that might be holding their business back.”
WayfinderWoman supports women in overcoming barriers and this programme is one of many they have run over the last two years to help women in and out of work. “A lot of women turn to self-employment”, said Laura, “because they cannot find employment that fits in with their caring responsibilities. Those who attended the first phase valued the support offered by the business coach and they inspired each other to believe they can be successful businesswomen. By coming to the business masterclasses each month I know they’ll achieve that success even more quickly.”
*Women’s Business Council, Maximising women’s contribution to future economic growth – two years on, July 2015
WayfinderWoman is the operating name of The Wayfinder Group CIC, a social enterprise entirely run by volunteers with the following aims:
- To support social inclusion of women and young girls of working age unable to access or advance their employment opportunities, to relieve their needs and enable them to integrate into society. We will undertake research and utilise that to provide a mutual support community that meets their needs.
- To provide advice and assistance to relieve emotional suffering and financial hardship of women and young girls of working age by providing training, advice and support and working alongside organisations to improve and promote employment opportunities for women.
In two years it has raised over £30,000 to run workshops, seminars, support groups and coaching and supported over 160 women across East Sussex.
The funding for this programme is part of the Wealden Strategic Partnership scheme to support enterprise within Wealden.
For more information about WayfinderWoman contact Laura Murphy on 0796 957 2964 or email firstname.lastname@example.org