Compliance with data protection legislation is a hot topic at the moment, so we are pleased to be working with Sytorus, a recognised leader in pragmatic Data Protection deployment, on a digital marketing campaign aimed at raising their brand awareness, driving social followers and increasing web traffic.
We initially worked with Sytorus to publicise their Data Protection and General Data Protection Legislation (GDPR) preparedness training, taking place through their newly established London base in Fleet Street. A Google AdWords campaign was run alongside a sponsored post campaign on LinkedIn, and this was supported with organic posts on LinkedIn and Twitter.
Having seen how well organic posts can work in social channels, we are now working with Sytorus to use content to gain further exposure from potential clients in multiple sectors, including not for profit, pharmaceutical and finance. We have developed a content strategy which reaches all the key targets with articles that are relevant to the reader and demonstrate how Sytorus can help them to achieve the balance between compliance and commerciality.
The GDPR is a new legislation affecting the acquisition, use and storage of personal data that will come into force in May 2018 and many organisations are yet to consider how they will deal with its expected impact. They will have to confront this soon though, as the regulator – the Information Commissioner’s Office (ICO) – is looking at levying fines of 4% of global turnover for privacy breaches from those who are shown to be non-compliant. Due to the emphasis on personal data, it will predominantly impact those in the B2C sector, but B2B companies need to be aware of the regulations to ensure that they aren’t falling foul of the legislation with their employee data, or incorrect supplier or customer data. Unlike many data protection providers, Sytorus has the capability to create and re-iterate bespoke software solutions which are used by Data Protection Officers across the UK and Europe, drawing on the feedback from users to further develop and refine the PrivacyEngine software that makes light-work of ensuring clients achieve and remain compliant.
You can read some of our first blog posts over on the Sytorus website which, in only a month, has already seen an increase in traffic, a 75% increase in time on site and 10% reduction in bounce rate, due to the new content and link sharing activities that we are undertaking.