PR and social media campaign with Suzy Lamplugh Trust for National Stalking Awareness Week 2017.
We are delighted to be working with Suzy Lamplugh Trust to raise awareness of the threat presented by stalking for the 2017 campaign, which runs from 24th to 28th April.
This will be the sixth year of the annual stalking campaign, which is run by a consortium of charities working to support victims of stalking and to educate bodies such as the police. Rachel Griffin, Chief Executive of Suzy Lamplugh Trust, says: “This year’s campaign will look to highlight the impact that stalking has on victims and we will be looking for people to support the campaign through social media as well as being aware of the signs that someone is on the receiving end of the obsessive and fixated behaviour that typifies stalking.”
With over a million reported incidents and fewer than 1,000 prosecutions in a year, stalking is clearly a topic that needs the support of the media to raise its profile and to illustrate the devastating impact that this can have on people’s lives. I previously worked with the Trust through a brand campaign with Anadin, aimed at encouraging safety when using mini cabs and taxis, so we offered help pro bono. I am really thrilled that this has grown into a broader campaign for them for the Awareness Week, as well as other projects to further publicise the Trust’s work.
For many, Suzy’s story is firmly etched in their memory but for those who aren’t so clear, Suzy Lamplugh Trust was formed in 1986 by Paul and Diana Lamplugh OBE after the disappearance of their daughter, an estate agent. The scope of the personal safety charity has grown to include stalking. The charity runs the National Stalking Helpline, launched in 2010, which handles over 350 calls a month and has been instrumental in achieving changes in legislation including the Protection from Harassment Act 1997.
The next couple of weeks are going to be very exciting, as we expect a good response from the media as well as the public as a result of the social media and PR campaign that we have been undertaking.
For more information about Suzy Lamplugh Trust, visit www.suzylamplugh.org