B2B social media

Is social media worth it for b2b?

When you’re from an engineering background, social media may not feel like your natural environment, and the idea of spending a lot of time there maybe doesn’t seem like a good use of your time. So, you may have a degree of scepticism about whether or not it’s worth the effort and investment. Tl;dr –[…]

B2B customer persona ebook

B2B customer persona creation

How can you create content that will result in action if you don’t understand your target customer’s thought process? Or, more specifically, how can you avoid the content you create being so boringly generic that it just whooshes past the ears of your intended audience? In this ebook we provide you with a step-by-step process[…]

Creating B2B Content Long Term

Keep on keeping on

How do you continue to create content for clients who have an established core product range and sector? When content isn’t simply driven by news, you need to be even more creative. Integrated Design Limited, manufacturers of Fastlane turnstiles, is our longest standing client. They were one of the first to come on board when[…]

Microphone Child Screaming in Studio

Webinars and how not to do them

Recently I attended a webinar by LinkedIn titled: Mastering LinkedIn’s targeting capabilities. As the buyer’s journey becomes increasingly saturated with cultivated content to keep you engaged, the use of webinars is a core component of a marketer’s arsenal. But, as technology improves and trends change, what is a webinar at this point? Let’s start with[…]

Case Study: 56 Degrees – web content and content marketing

Want to become more visible but don’t have immediate access to a large audience? The learnings from this case study should help….. We’ve been working on a project with web development agency, 56 Degrees, since January this year, initially looking at web content for their own forthcoming website refresh, and subsequently have been creating and[…]

Change Neon Sign

A few changes

It’s been a pretty busy six months or so, with some milestones achieved for us …..   UK’s Top 100 B2B consultancies We were pretty chuffed to make it into the Top 100 from B2B Marketing, coming in at 92 and being the best performing agency of our size. That’s not bad for a company that’s not even 3[…]

Secret in Office

Is your home life your dirty secret?

How much does your employer know about your family life? Not really meaning the nitty gritty of family relationships but more about when sports days happen, or big weekenders, or doctors’ appointments. Are you open and upfront about how you spend your time, or do you feel the need to keep the two very separate[…]

Morton Waters recruiting

We’re recruiting!

Due to rapid growth, we are looking for digital marketers at a number of levels to join us in delivering exceptional B2B PR and content campaigns. We will expect you to be literate, detail focused and interested in digital marketing, but also to be fun and personable. As the company is still in growth, there[…]

Copywriting project to showcase Electrosonic’s EXPO experience

EXPO 2020 in Dubai presents a highly valuable opportunity for Electrosonic, a global audio-visual design, installation and service contractor with a UK head office in the South East.  Electrosonic knew they were in a strong position to bring the pavilion designers’ visions to life as they have over 50 years of experience of creating lasting[…]

digital marketing

Missing a trick with your salesforce?

With direct access to your client base and other influencers readily available through LinkedIn, Twitter and other social media channels, there’s more reason than ever before to get involved, so how do you go about it without exposing the company or its employees to problems?  ‘Social Selling’ is fast becoming a necessity for all businesses[…]

New year, new clients, new team member!

Celebrating new client wins We’re pleased to announce that we have been appointed by ITM Monitoring and Oprema to provide content strategy, creation of ongoing content and digital marketing activities. A well-respected name in the geotechnical and structural monitoring industry, ITM Monitoring combines more than 20 years’ experience in the design, installation and data provision[…]

Building good relationships with specifiers

As a manufacturer or supplier of products for construction projects, specifiers are a critical audience for you as they are essentially the gatekeepers for what makes it onto the order sheet.  Building a good relationship should be a specific objective of your marketing campaign, and this goes beyond just bombarding people with information you think[…]

Helping Sytorus to increase digital reach of Data Protection messages

Compliance with data protection legislation is a hot topic at the moment, so we are pleased to be working with Sytorus, a recognised leader in pragmatic Data Protection deployment, on a digital marketing campaign aimed at raising their brand awareness, driving social followers and increasing web traffic. We initially worked with Sytorus to publicise their[…]

4 tips for LinkedIn Success

You’ve probably heard us say this before, but we believe in teamwork with our clients, between ourselves and with other talented specialists with complementary skills. We like to work with a number of partners who provide really in-depth knowledge that is of value to our clients. We’d like to introduce you to Jade Pluck, just one[…]

Pleased to be working with Suzy Lamplugh Trust

PR and social media campaign with Suzy Lamplugh Trust for National Stalking Awareness Week 2017. We are delighted to be working with Suzy Lamplugh Trust to raise awareness of the threat presented by stalking for the 2017 campaign, which runs from 24th to 28th April. This will be the sixth year of the annual stalking[…]

Morton Waters shortlisted for Kent Women in Business Award

We’re delighted to share that we’ve been shortlisted in the PR and Marketing category for the Kent Women in Business Awards. Being shortlisted in this category having only established Morton Waters in the middle of last year is incredibly exciting for us, especially as entries are dependent on a nomination. We formed Morton Waters in[…]

Reduce employee costs with improved communications

There was a very interesting programme on Radio Four over the Christmas break about the different approaches to internal communications over the years.  I was struck by the statistic from Stanford Business School that people who find what they do meaningful are three times more likely to stay with their employer, and are 40% more[…]

How marketing can support the sales funnel

We’re firm believers that the goal of B2B marketing should be to generate tangible leads, convert these leads into new customers, encourage these customers to become loyal supporters and ultimately drive business growth. To do this effectively sales and marketing need to be integrated, with both disciplines working closely to target prospective customers at various[…]

HurRAR! We’re a Highly Recommended Agency

What a great start to the year! We’re pleased to announce that we have achieved a place on the Recommended Agency Register and come highly recommended. The Recommended Agency Register, or RAR, is an online directory of marketing agencies in the UK and agencies are only included on the Recommended Agency Register if they receive[…]

New year, new marketing resolutions – 5 things to action in January

Many people will begin 2017 by setting a new year’s resolution – a promise to undertake an action or actions for self-improvement. Personally, it’s not something I’ve ever done, but I do set them for my business! As people and businesses generally wind down a bit over the festive period, it’s a great time for[…]

Want to find more customers?

Book onto one of our masterclasses in November to learn how Working in partnership with WayfinderWoman, we’re running a business masterclass to help female entrepreneurs in the Wealden area find customers. We’ll cover topics including how to know what your brand is and who it appeals to, how to identify and locate your customers, how[…]

Introducing Morton Waters!

We’re very excited to welcome you to our new website and blog. After a couple of months of planning, we are also delighted to introduce you to Morton Waters. Here’s a little bit about us… Founded by Charlotte Waters and Michelle Morton, we’re a collection of B2B brand communications specialists, each with individual skills. We believe in teamwork –[…]