Media coverage has a powerful impact. We’ve seen time and time again how coverage in a target publication results in uplifts in sales, in both a B2B and B2C capacity. It’s not just awareness raising, it’s obtaining critical third party endorsement from a trusted source.
As such it’s not something that market-leading publications just give away, it’s got to be earned with relevant information, understanding of the customer and the sector needs, and knowledge of the target media. We work closely with you to define your target audiences, devise strategies on how best to reach them – be it online, in print or via broadcast – and deliver purposeful communications to the people who impact the potential growth of your business.
We also handle crisis or reputation management and can apply strategic thinking to your business issues so that you can take steps to minimise any negative impact. From a MBO to a leadership change, a product recall to negative customer reviews – sticking your head in the sand is unlikely to result in the best outcome. We can help you to take positive steps and tackle the issue in the best way.
Get in touch to find out about media relations campaigns we’ve run for the likes of Suzy Lamplugh Trust, Unilever Partners for Growth, Tomy Toys, Panasonic Energy and Ferrero.