Identifying a new distribution channel through customer research

Aliaxis was seeking to get confirmation of their understanding of their Marley brand audience to help shape communications with this group as well as inform product development. Through conducting an extensive customer research project, Morton Waters discovered an untapped distribution channel and provided insight to inform an ongoing marketing strategy. “Their insights saved us wasting[…]

Marketing support for distributor of security products

We have worked with security distributor Oprema for a number of years, supporting their in-house marketing team with projects including delivering a content marketing programme, carrying out ad hoc media relations activities and project managing their exhibition stand design and build for IFSEC, Europe’s leading security trade show. THE CHALLENGE Oprema had ambitious growth plans,[…]

Content marketing for SOCOTEC Monitoring’s niche market

SOCOTEC Monitoring – formerly ITM Monitoring – works in the very niche market of geotechnical and structural monitoring. Understanding their business goals, target sectors and prospective customers is vital in ensuring that the right messages are communicated to the correct audiences in engaging ways. OUR APPROACH We already had a great understanding of the sector[…]

National media campaign for Suzy Lamplugh Trust

We contacted Suzy Lamplugh Trust after noticing that media and public interest in their involvement with National Stalking Awareness Week in previous years had been low.  We undertook media relations and social media activities to publicise a report into stalking behaviours and to promote the awareness week. THE CHALLENGE With only four months to go[…]

Tripling media coverage for SOCOTEC UK

In just the first six months of working with SOCOTEC UK, over 80 pieces of print and digital coverage were placed, more than tripling the level of coverage achieved by the previous agency. In addition to the benefits that come from an increased number of backlinks for SEO and organic search, trust building and general[…]

Standing out in a crowded market with content marketing

With data being the new oil, when the time came for the GDPR to come into force there were multiple competitors in the market offering often contradictory or uninformed advice. It was important to demonstrate Sytorus’ specialist knowledge in their target sectors – tech, finance, retail, NFP and pharma – and gain trust. OUR APPROACH[…]

Stakeholder relations to support a planning application

West Cumbria Mining is looking to establish the first UK metallurgical coal mine for 25+ years. With £14m investment, the team needed to spend this wisely and utilised Morton Waters to support the in house Communications Manager. An Independent Assessor judged… “The company has undertaken unusually strong stakeholder engagement , particularly at the local level,[…]