Tripling media coverage for SOCOTEC UK

In just the first six months of working with SOCOTEC UK, over 80 pieces of print and digital coverage were placed, more than tripling the level of coverage achieved by the previous agency.

In addition to the benefits that come from an increased number of backlinks for SEO and organic search, trust building and general profile raising, we have been made aware that a number of placed pieces have prompted direct enquiries about service provision, most likely due to the very niche targeting of the publications.

THE CHALLENGE

Our client has set KPIs to achieve to deliver high levels of media exposure.  Three news stories and three blog posts are created monthly and, acting as press office, we place these in relevant titles.

OUR APPROACH

Whilst all PRs depend on good relations with journalists, the spread of services delivered means that the media list runs to more than 75 titles. This many titles means that, rather than relying on a ‘black book’ of contacts who will place articles as a favour, we have to understand how each article can work for each target title and sell-in on that benefit.

Our willingness to understand the key services and their benefits enables us to connect journalists with stories that will interest their readers, and bring key messages to their audiences.

THE RESULTS

In six months, over 80 pieces of print and digital coverage have been placed, more than tripling the level of coverage by the previous agency. Our approach has broadened out the publications that the client has been featured in, bringing them to a wider audience.

Whilst it’s always tricky to measure the direct impact of media relations, in addition to the benefits that come from an increased number of backlinks for SEO and organic search, trust building and general profile raising, we have been made aware that at least one piece has prompted a direct enquiry about service provision, most likely due to the very niche targeting of the publication.

If you’d like to see how media relations can positively impact your business, get in touch.