Standing out in a crowded market with content marketing

With data being the new oil, when the time came for the GDPR to come into force there were multiple competitors in the market offering often contradictory or uninformed advice. It was important to demonstrate Sytorus’ specialist knowledge in their target sectors – tech, finance, retail, NFP and pharma – and gain trust.

OUR APPROACH

We created a targeted editorial calendar and simplified the content creation process to minimise the pressure client-side.

Content was then shared on their social media channels to drive visits to the website as well as adding in relevant news updates on staff, training and products.

THE RESULTS

The content created drove more people to the website, generating social conversations and increasing brand recognition of Sytorus.

  • 230% increase in blog page views
  • Time onsite increased from 52 seconds to 1:30mins with people spending longer engaging with the content
  • LinkedIn followers rose by 38%
  • Twitter impressions increased from 4.2k to 14k

Does your product or service need to stand out in a crowded marketplace? Get in touch, we’d love to help.