With IDL’s year round exhibition schedule, they can give out a huge number of 28 page brochures, and not every visitor wants to carry heavy brochures around with them all day, so IDL asked us to produce a mini brochure specifically to ease the situation.
We were tasked with designing an eye-catching piece of collateral which would sit alongside IDL’s existing corporate brochure and complement the exhibition stand design, as well as providing all of the key company and product information in a four page format. With so many products to cover, we decided a product matrix was the best solution to deliver the key information about the full Fastlane range in an easy to understand, succinct layout.
Tony Smith, Major Accounts and Marketing Manager at Integrated Design Limited, comments: “We wanted to convey a great deal of information about our company and its range of products in a very limited amount of space, so the product matrix created by Morton Waters was a great solution. This new mini brochure is ideal for use at exhibitions as it allows our potential customers to easily compare the key features and benefits of each product in the Fastlane range, so that they can quickly assess which is the best product to meet their needs.”
We continue to provide Integrated Design Limited with ongoing content and digital marketing activities to help promote their Fastlane Turnstiles products globally.