March 24, 2016

Search Engine Optimisation

search engine optimisation

There are no black hat tactics in our approach, we choose the route that best builds search engine trust, employing tactics such as building quality links, optimising content, improving site architecture and undertaking keyword analysis.  We’ll make your website more visible to your customers with improved organic Search Engine Optimisation.

Starting with an audit of your website, we assess the current situation and where the opportunities lie.  Aligning these opportunities with your strategic objectives, we make changes to the structural elements as well as the content of the site, ensuring that you don’t fall foul of any search engine penalties and protect against future algorithm changes.

Using content effectively is key to gaining authority, both in terms of your own on-page content, but also in earning valuable back-links from trusted sites.  This content needs to tread the fine line between optimised and keyword-stuffed, and consideration also needs to go to the metadata and how this can be used to improve your search engine results position in line with your strategy.