Copywriting project to showcase Electrosonic’s EXPO experience

EXPO 2020 in Dubai presents a highly valuable opportunity for Electrosonic, a global audio-visual design, installation and service contractor with a UK head office in the South East.  Electrosonic knew they were in a strong position to bring the pavilion designers’ visions to life as they have over 50 years of experience of creating lasting[…]

New year, new clients, new team member!

Celebrating new client wins We’re pleased to announce that we have been appointed by ITM Monitoring and Oprema to provide content strategy, creation of ongoing content and digital marketing activities. A well-respected name in the geotechnical and structural monitoring industry, ITM Monitoring combines more than 20 years’ experience in the design, installation and data provision[…]

Building good relationships with specifiers

As a manufacturer or supplier of products for construction projects, specifiers are a critical audience for you as they are essentially the gatekeepers for what makes it onto the order sheet.  Building a good relationship should be a specific objective of your marketing campaign, and this goes beyond just bombarding people with information you think[…]

Morton Waters shortlisted for Kent Women in Business Award

We’re delighted to share that we’ve been shortlisted in the PR and Marketing category for the Kent Women in Business Awards. Being shortlisted in this category having only established Morton Waters in the middle of last year is incredibly exciting for us, especially as entries are dependent on a nomination. We formed Morton Waters in[…]

How marketing can support the sales funnel

We’re firm believers that the goal of B2B marketing should be to generate tangible leads, convert these leads into new customers, encourage these customers to become loyal supporters and ultimately drive business growth. To do this effectively sales and marketing need to be integrated, with both disciplines working closely to target prospective customers at various[…]

Project Overview – Fastlane Mini Brochure

With IDL’s year round exhibition schedule, they can give out a huge number of 28 page brochures, and not every visitor wants to carry heavy brochures around with them all day, so IDL asked us to produce a mini brochure specifically to ease the situation. We were tasked with designing an eye-catching piece of collateral[…]

New year, new marketing resolutions – 5 things to action in January

Many people will begin 2017 by setting a new year’s resolution – a promise to undertake an action or actions for self-improvement. Personally, it’s not something I’ve ever done, but I do set them for my business! As people and businesses generally wind down a bit over the festive period, it’s a great time for[…]

Introducing Morton Waters!

We’re very excited to welcome you to our new website and blog. After a couple of months of planning, we are also delighted to introduce you to Morton Waters. Here’s a little bit about us… Founded by Charlotte Waters and Michelle Morton, we’re a collection of B2B brand communications specialists, each with individual skills. We believe in teamwork –[…]